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Sharing videos over the Web is another great resource for small businesses in establishing a social media presence, particularly because of how many people are tuning in. According to a November 2009 survey released by comScore, a digital marketing research firm headquartered in Reston, Virginia, Google's many video sites accounted for 12.2 billion videos viewed that month, including YouTube, which accounted for nearly 99 percent of the total.
People rely on imagery to share information, learn about new ideas and educate themselves on things that interest them. Using images in a business works much the same way, helping people get a feel for your product or service without solely relying on written messages. The key is to use high-quality images, photos and illustrations that do justice to what your company sells so people get excited and want to learn more.